By our community becoming unified under a common brand, we have strength in numbers. Kentucky Lake is already nationally recognized and advertised. Now let us BECOME Kentucky Lake. Immediately your business or organization will be associated with a nationally recognized geographic locator. Then we are tagging this location with “The South’s Great Lake” which taps a new advertising market. Your business or organization can reap the benefits of the Kentucky Lake advertising already in place. We will be helping each other better our businesses and lives.
Creating a sense of unity and teamwork within our community not only makes our community stronger, but it allows us to combine our assets and share ideas for the progress of the entire community. By the great folks of this county working together toward a common vision, we can become that place everyone wants to call home.
Your Lake. “The South’s Great Lake!"
Claim Kentucky Lake
Organizations have already started staking their claims on Kentucky Lake by renaming themselves. The Marshall County Tourism Commission is now the Kentucky Lake Convention and Visitors Bureau. The Marshall County Chamber of Commerce is renaming their organization to the Kentucky Lake Chamber of Commerce. Now when someone is searching online for Kentucky Lake, they will find more about Marshall County!
Consider the many organizations and events that could be tagged as Kentucky Lake or The South’s Great Lake… Biking teams, baseball teams, contests, walks/runs, organizations, etc.
Connect to Kentucky Lake
A great example of "Connecting with Kentucky Lake" is Benton is tagging itself as Kentucky Lake’s Downtown. Immediately, that unifies Benton and Kentucky Lake. When people are looking to vacation at Kentucky Lake, they will find Kentucky Lake’s Downtown.
Connect to the South. Marshall County already prides itself as a southern hometown community. Let us teach our frontline people the art of southern hospitality. It does not cost a penny to earn a repeat customer with some good ole fashioned southern hospitality. Make these folks become friends and family and you may have a lifetime customer or supporter.
Embrace Kentucky Lake
Embrace Kentucky Lake. Our community has adopted a unified focus that identifies us nationally. Now we must make this brand become us. Everytime you think or say Marshall County, think or say Kentucky Lake instead.
Tag your location as "Kentucky Lake, The South’s Great Lake”.
Embrace lake oriented verbiage and themes such as catch, hook, reel it in, anchor, come ashore, port, starboard, harbor, make a big splash, bass, crappie, captain, crew, full throttle, etc.
A restaurant’s menu may offer the South’s Great Lake Burger or host the South’s Great Lake BBQ Contest or Fish Fry.
Create a county-wide shopping program called, “Great Lake Shopping” featuring items that are authentic to the area or a shop may advertise their own sale as the “Great Lake Clearance Sale”.
Schools may incorporate the brand in contests such as “The South’s Great Lake Art Contest” or “The South’s Great Lake Photo Contest”. This can also apply to short stories, history, etc.
Take advantage of free social media and offer your company’s own version of “Kentucky Lake’s Tip of the Week” or “Kentucky Lake’s Recipe of the Week”.
Hold a community-wide social media contest that features a different sense each week. For example, tell us how and where your TASTES were engaged at Kentucky Lake the South’s Great Lake.
Incorporate the new brand logo in your current advertising, memos, letterheads, websites, etc.
Share your stories about Kentucky Lake with us! These can be used in advertising and social media such as a weekly feature for “The Great Lake Story”.
Keep us informed of your efforts so we may share with others and encourage more participation!