KENTUCKY LAKE
Welcome to the Official Branding Site of
The South's Great Lake
OUR STORY
In order to plan for the future of Marshall County, it was necessary to find a team of specialists experienced in strategic planning and brand development. A firm was contracted through a joint effort of over $54,000 from the Kentucky Lake Convention & Visitor’s Bureau, the Marshall County Fiscal Court, the Kentucky Lake Economic Development, the Kentucky Lake Chamber of Commerce and the cities of Benton, Calvert City and Hardin. After months of research, and planning, the evidence was compiled and pointed us back to that one historical event that changed Marshall County forever. The massive project of constructing Kentucky Dam created one of the largest man-made bodies of water in the world, Kentucky Lake...
The South's Great Lake
Connecting to what matters….
OUR MISSION
Team Kentucky Lake was formed with a mission to create and sustain a solid foundation for brand development, education, implementation and accountability through the cooperation of public and private organizations, businesses and the individuals of our community.
Bringing family, friends and business together to enjoy the assets of massive Kentucky Lake
and the warmth and loyalty of good southern living in a sustainable economy.
UNDERSTANDING
This branding project offers a new and sturdy platform that encourages respectful working relationships that deliver the brand promise consistently and supports the community’s effort to establish and sustain their reputation.
The cooperation, leadership and unity of these organizations will create a new strength and vitality in our community for greater teamwork and growth.